You choose: Stay Stuck or Make Money


I know you feel it.
Like you're a hamster, on a wheel.
In your business running.
Always running.
If it's not one thing, it's the next.

How are you managing it all?
Not much sleep?
Worried alot or making mistakes?
Forgetting things?
Or you're just overwhelmed with how much there is to do right now?

You're worried about money.
But you're making money.
Although not much is left at the end of the month.
It feels like you should have more.
How to other businesses seem to have money?
But you don't?

Everything's good... but is it?
You'd like to be growing the business.
Starting ecommerce, or maybe adding some pop up spots?
You want to take vacation... eh, but most boutique owners don't.
Right? They don't take vacation.
That's just something to dream about.
Palm trees, beaches, fruity drinks...

Ugh, that sounds so good right now.

It doesn't have to be so hard! 
You can have it all!
You can grow your business!
You can take that vacation!
You can hire help!
You can create an amazing business and a fun life!
It is ALL POSSIBLE FOR YOU!

When I was running my business, The Fashion Truck, I created the most incredible situation for myself. I would work the truck from April to December, and then take 3 months off. You'd most often find me in tropical spots in January and February- sometimes running my business online... sometimes not!

I refused to be stressed out as a business owner. I hadn't quit corporate to put myself right back in that situation.

I knew there were specific things I needed to do to prevent overwhelm, make great business decisions and get the press and sales I deserved.

>> This is how I ended up in Forbes, InStyle and Lucky Magazines!

>> This is how I one awards for "Best of" "Top Shop" and "Most Stylish" every single year!

>> This is how I created an absolutely incredible life for myself, traveling and feeling like I could 'play' when I wanted to!


And this is now what I'm showing my clients to do. To create a business that rocks and a life that is FUN!

Are you ready for that to be your life?

LAST CHANCE TO SIGN UP!  I've extended the deadline to Friday night!

5 SPOTS FOR 8 WEEK 1:1 CONSULTING (Update: only 2 spots available!)

If you're feeling like this year is slipping through your fingers, and your big hopes for a thriving business are going have to wait til next year...

STOP RIGHT THERE.

I want to help you get a FIRM GRASP on 2016 and really turn things around in these last 8 weeks.

It doesn't have to be over yet!!

You can choose to give yourself a chance, rather than saying: "oh well maybe next year...", you could buckle down for these 8 weeks and REALLY make yourself proud.

Prove it to yourself, once and for all, that you are capable and worthy of success, doing what you love.

 I've put together a super special package for just 5 women who are going to rapidly shift their reality with me in an intensive 8-week transformation. (starting THIS WEEK!)

And -- it's half the price of my regular package! 

You'll hardly recognize yourself by the end of the year!!

You can expect to: 
  •  analyze your sales & margin data to maximize profits
  •  get you feeling great about your biz (mindset!)
  •  find your ideal client and speak to her loudly!
  •  dig deep into your inventory management and make it flow properly
  •  develop a buying and markdown strategy
  •  create and schedule content for all your social media channels
  •  launch your e-commerce or social selling site
  •  and whatever else you need…

This is a super high-level customized 8 weeks. You'll get the same access that my longer term 1:1 clients get. Training videos, book lists, workbooks-- you'll get what you need to succeed.

You want a business partner? Great- that's me for eight weeks. You'll have weekly 1:1 calls with just me and full email access to me for the entire length of us working together. 
 
You + Me... we're going to deep dive into your business to figure out what is going right to push it, what's going wrong, and stop it. No more wondering why you have too much inventory or why there's not as much money in the bank as you thought there should be. 
 
Picture this: In just 8 weeks, you've got your business running like a super profitable machine, you have an after-holiday plan set up and in place, and you KNOW it's all working exactly the way you imagined in the dreams you had about your retail business. We're going to bring this to life.

Imagine clinking glasses of bubbly on New Year's Eve, celebrating your upleveled brand, newfound confident mindset, unshakeable business roadmap!!

Let's do this NOW!

Here's what's included:
:: 8 intensive 1:1 coaching sessions (We connect on a deep level for 1 hour every week to analyze your business and whip you into action!)
:: Welcome Packet to get you moving immediately, even before your first session! (Clients have seen big change just from this!)
:: My priceless reading list with teachers and thought-leaders it's taken me years to find
:: My very own resource guide, with the actual business systems I've used for my own six-figure success
:: 10+ Training Workbooks and videos that will guide you in the areas of business you need to skyrocket to CEO level

The investment is 2 monthly installments of $2500, or $5000 paid in full.
My regular 4 month 1:1 coaching package is $10,000.

The thing is, we need to get started ASAP!

Spots are limited to 5 (now only 2 available!), since I'm really going to be giving you MY ALL. I want you to have the most space held for you to RISE & SUCCEED, with committed loving butt-kicking support!

These spots are going to fill literally overnight -- so if you want one, use the button below to grab your spot, and feel the energy of the universe begin to vibrate and swirl around you!! You are so powerful!!

Click here to enroll (installment or full pay options): http://bit.ly/november8week

Or reply to this email if you have a question, or to request a quick chat to see if this is a good fit!

Wouldn't it be SO AMAZING to look back on this day, as the day that EVERYTHING SHIFTED? The day you jumped in and staked your claim as the CEO of your business? Finally locked into place and success felt REAL?

Can't wait to connect with you!

What's your dream?

Finding the courage to just go for it...

I used to be just like you.

I remember sitting in corporate roundtable meetings, daydreaming about the day I would finally open my own store. For years, I drew sketches of logos, interior designs and making plans in the back of my notebook. I took a classes at FIT at night to learn as much as I could. One was called "Opening Your Own Boutique", taught by a woman named Princess, who had a well established store on 125th Street in Harlem. Over the course of 4 two hour classes, she continuously said the phrase,"You've just got to do it!" Princess was priceless.

The day I was called down to HR and told that my job was being eliminated, I felt relieved. I stared across the table at my boss and the HR guy and said "Give me a few months, then start to look for The Fashion Truck out on the road." I don't know where from within me that came from, or how I had the guts to just say it. But I said it- and I did it. Within 6 months of that day, I was rolling out of my driveway in The Fashion Truck.

If you are have been dreaming of opening a retail store, what's stopping you? Do you feel well prepared take the leap? I'm here to help... And remember: "You've just got to do it!"

Keep on truckin',
Emily

My favorite online resources!

I love going to trade shows! I usually attend FAME in New York City to shop some of my favorite, affordable, low minimum vendors. Knowing that much of that inventory will ship when it ships (you never really know...!), I always have some other options in my back pocket. Making sure I'm on top of the trends and can add inventory quickly when I need it is also super important.

That's why I rely on some amazing online resources to provide me with a huge array of choices in merchandise. Many of these sites are compilations of many vendors in the US so you are sure to get tons of options that match what you need. See my favorite sites below.

Keep on truckin',
Emily

READY TO DO SOME ONLINE SHOPPING?!

I love ordering in-between show inventory from these websites. I can discover new vendors, try out a new style or two and find out what's trending in boutiques across the country!


Fashion Go: A HUGE array of merchandise- from clothing to accessories to shoes. Check out the 'Best of the Best' tab at the top for what the bestsellers on the site are. A great way to see trending items!


Golden Stella: LOVE this website's jewelry and scarves. They are based in Atlanta so if you are on the East Coast, you can typically get inventory in less than 5 days!


LA Showroom: Similar to Fashion Go, this Los Angeles based website features vendors that sell everything from shoes to plus sizes. Recently redesigned, a wonderful resource for well made items.

Have the Best Week of the Winter!

Hello!

Are you ready to have the BEST SALES WEEK of the Winter?

Valentine's Day week is always a GREAT opportunity to SELL through your inventory and make some money!

Here are some of my favorite tips for maximizing this week:

1. KEEP IT TIGHT: Do not buy more inventory! Work with what you have in stock and create sets or groups to make it look new and interesting.

2. GAL PALS: Run a special for 'Gal-entine's Day'! Made popular by the TV showParks and Rec, Galentine's Day is a fun way to market to your female customers. Design some BFF-sets, like friendship sets for adults so you can sell 2 of the same item!

3. DISCOUNTS: Offer a sliding scale discount for the day before and day of Valentine's Day- the more customers purchase, the bigger discount they get!

4. PROMOTE YO'SELF: Have you promoted your business this week? Do it! NOW! Post on ALL your social media two times a day to promote your merchandise, your open hours and any specials you are running! Send an email to your list 2 times this week to relay the
same details. If you don't tell your followers you are ready for them to shop this week, they'll never know!

If you can't tell- I'm VERY passionate about using this week as a way to boost traditionally slow winter sales. Suddenly customers wake up and realize it's time to take out the credit card again. And it's been long enough since Christmas that they are ready! Get yourself ready to make some money!!


Happy Valentine's Day!
Emily

It's January... Now what?

Hello Retailers (or Future Retailers)!

Happy 2016! I hope you had an amazing holiday selling season and can look back with a smile!

Now that it's January and the holiday sparkle has worn off, what are you up to? Maybe you are a little stumped, so I thought I'd give you some ideas! 

I know that I have a mixed group of business owners, and potential mobile retail business owners that get this email so I've decided to break this email down into ideas for each to you to help you get through this winter and come out stronger on the other side!

Do you own a mobile retail business?
Great! You probably had an amazing holiday season, selling gifts, winterwear and fun party dresses like hotcakes. Now its January and the feeling is different. Sales have slowed down, maybe the weather has gotten colder and it's tough to book events. I hear you! Every January is almost like a low point for retailers...everyone else is making their New Years Resolutions and you are on a low from the 'Holiday High'.

But don't get too down on me here! Just think, Valentines Day is around the corner. An amazing opportunity to market new product and gifts to your customers and their loved ones. Are there Valentines Ladies Night events you can set up a table at? Or perhaps a Gal-entine's Day home party with a repeat customer? This is the time to reach out to your email list and let them know that just because it's winter, doesn't mean you are going anywhere...

OR, maybe you are? I remember after my first year of mobile retailing I was ready for a break. I had worked my butt off and after Christmas, just crashed- hard. I took my hard earned savings and bought myself a two week trip to Florida to escape the chilly Northeast weather and just focus on relaxing. If that's workable for you- do it. You need the refresher after a hard worked year on the road. You'll come back to working with a renewed sense of self and preparing to get your yearly goals written and in motion! Don't feel at all bad about giving yourself a well deserved break!

Perhaps you're on the other side of the coin... and the person who is thinking and preparing to join the mobile retail world.

AWESOME. Good for you! January for you should be all about plotting your plan for the year. Starting a mobile retail business in March, April or May is ideal so if you don't have a vehicle yet, you should be on the hunt for one! January and February should truly be your business start up prep months where you are attending apparel shows, building out your truck and booking events. Not to mention building a website and getting your social media buzzing for your impending opening. The winter months are really a time to put your head down and work work work!

Still feeling a little empty or confused about your January priorities? Thinking that 2016 is going to be a struggle? Want to open your mobile boutique, but overwhelmed at how much there is to do? I invited you to book a FREE CALL with me to see how I can help you feel excited, prioritize your list and come up with new ideas for your retail business! Click here to book a time!

I truly want to see each and every one of you succeed in your retail business- whether it's mobile, brick and mortar or online!

Here's to an amazing 2016!
Emily