It's January... Now what?

Hello Retailers (or Future Retailers)!

Happy 2016! I hope you had an amazing holiday selling season and can look back with a smile!

Now that it's January and the holiday sparkle has worn off, what are you up to? Maybe you are a little stumped, so I thought I'd give you some ideas! 

I know that I have a mixed group of business owners, and potential mobile retail business owners that get this email so I've decided to break this email down into ideas for each to you to help you get through this winter and come out stronger on the other side!

Do you own a mobile retail business?
Great! You probably had an amazing holiday season, selling gifts, winterwear and fun party dresses like hotcakes. Now its January and the feeling is different. Sales have slowed down, maybe the weather has gotten colder and it's tough to book events. I hear you! Every January is almost like a low point for retailers...everyone else is making their New Years Resolutions and you are on a low from the 'Holiday High'.

But don't get too down on me here! Just think, Valentines Day is around the corner. An amazing opportunity to market new product and gifts to your customers and their loved ones. Are there Valentines Ladies Night events you can set up a table at? Or perhaps a Gal-entine's Day home party with a repeat customer? This is the time to reach out to your email list and let them know that just because it's winter, doesn't mean you are going anywhere...

OR, maybe you are? I remember after my first year of mobile retailing I was ready for a break. I had worked my butt off and after Christmas, just crashed- hard. I took my hard earned savings and bought myself a two week trip to Florida to escape the chilly Northeast weather and just focus on relaxing. If that's workable for you- do it. You need the refresher after a hard worked year on the road. You'll come back to working with a renewed sense of self and preparing to get your yearly goals written and in motion! Don't feel at all bad about giving yourself a well deserved break!

Perhaps you're on the other side of the coin... and the person who is thinking and preparing to join the mobile retail world.

AWESOME. Good for you! January for you should be all about plotting your plan for the year. Starting a mobile retail business in March, April or May is ideal so if you don't have a vehicle yet, you should be on the hunt for one! January and February should truly be your business start up prep months where you are attending apparel shows, building out your truck and booking events. Not to mention building a website and getting your social media buzzing for your impending opening. The winter months are really a time to put your head down and work work work!

Still feeling a little empty or confused about your January priorities? Thinking that 2016 is going to be a struggle? Want to open your mobile boutique, but overwhelmed at how much there is to do? I invited you to book a FREE CALL with me to see how I can help you feel excited, prioritize your list and come up with new ideas for your retail business! Click here to book a time!

I truly want to see each and every one of you succeed in your retail business- whether it's mobile, brick and mortar or online!

Here's to an amazing 2016!
Emily